Well this was a shocking advertisment on last nights Olympic games...Diet Coke has just joined the fight against heart disease with The Heart Truth! They are giving 28 days of tips for heart health. I clicked on a few of the days (admittedly this thing started on Feb 1st so I am late to the party) and found most of the activities recommended will also -surprise!- make you thirsty, and probably reach for a Diet Coke! Anyways, check out the site and see what you think.
Seriously, they are doing this.
Here is excerpt from their website:
ATLANTA, Feb. 4, 2010 -- To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of The Heart Truth campaign. The limited-edition packaging will graphically depict one person's journey from heart health awareness to empowerment to advocacy. The Heart Truth's Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.
{DO you think the "advocacy" part will in any way involve NOT drinking Diet Coke?} I doubt it. But they probably will stop short of saying Diet Coke changed their life for the better...that would be just too much non-truth in advertising.
I could not help but chuckle at the irony of it all. It's smacks of Phillip Morris fighting lung cancer. You know they make cigarettes, right?
Oh these righteous fuckers...
When a product that helps cause the problem commits to fighting that problem, and we believe and support their efforts (while still drinking Coke and smoking I presume), can that be anything but a sign of the Apocalypse? I ask you, can it?
I am a recovering Coke and Diet Coke drinker. I gave up Coke back in the 80's because it always seemed so heavy in the gut after downing an icy cold one in about a minute during the hot Texas summers. And the aftertaste started to suck (probably the HFCS). I switched to Diet Coke thinking I was doing a better thing for my body (less calories) and there was almost no aftertaste. Smart guy was I, eh?
Well I drank the shit out of DC for years. I also found out it went really well with Crown Royal. Don't give me any crap about ruining fine liquor with mix...it made the expensive shit last longer. I then got even smarter(?) and starting mixing it with the very sophisticated Caffeine-Free Diet Coke.
Then I pretty much stopped drinking all of it all together. Now if I have 2 sodas a month it's a heavy month. Water is the answer, folks. After all, your body needs it and could care less about the soda. Enough of my personal life.
What gets me is the amount of information out there decrying the obesity, ADHD, Alzheimers, and a host of other diseases...not the LEAST of which is cardovascular disease being exacerbated, if not caused, by the soda industry.
We should all know by now that most of the shit you eat will fuck you up. There, it's out there and in your face.
Why?
Here's how the Coca-Cola company has fared in the "recession":
News Release
THE COCA-COLA COMPANY 2009 FOURTH QUARTER AND FULL YEAR RESULTS
Today, our Company reports continued worldwide unit case volume growth in 2009, which drove share gains in sparkling, still and total nonalcoholic ready-to-drink beverages for the year, and full year profit growth in line with our long-term target.
Strong worldwide unit case volume growth of 5 percent in the quarter and 3 percent for the full year, in line with our long-term volume target, and driven by international volume growth of 6 percent in the quarter and 4 percent for the full year.
Fourth quarter reported EPS was $0.66, up 53 percent, with comparable EPS up 3 percent to $0.66. Full year reported EPS was $2.93, up 18 percent, while comparable EPS was down 3 percent to $3.06 reflecting a negative currency impact.
Reported operating income increased 4 percent in the quarter, and decreased 3 percent for the full year. Comparable currency neutral operating income was even for the quarter, and grew 7 percent for the full year, in line with our long-term target.
Strong cash flow generation continued, with full year cash from operations up 8 percent to $8.2 billion.
Global nonalcoholic ready-to-drink beverage volume and value share gains continued for the tenth consecutive quarter.
Seriously, they are doing this.
Here is excerpt from their website:
ATLANTA, Feb. 4, 2010 -- To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of The Heart Truth campaign. The limited-edition packaging will graphically depict one person's journey from heart health awareness to empowerment to advocacy. The Heart Truth's Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.
{DO you think the "advocacy" part will in any way involve NOT drinking Diet Coke?} I doubt it. But they probably will stop short of saying Diet Coke changed their life for the better...that would be just too much non-truth in advertising.
I could not help but chuckle at the irony of it all. It's smacks of Phillip Morris fighting lung cancer. You know they make cigarettes, right?
Oh these righteous fuckers...
When a product that helps cause the problem commits to fighting that problem, and we believe and support their efforts (while still drinking Coke and smoking I presume), can that be anything but a sign of the Apocalypse? I ask you, can it?
I am a recovering Coke and Diet Coke drinker. I gave up Coke back in the 80's because it always seemed so heavy in the gut after downing an icy cold one in about a minute during the hot Texas summers. And the aftertaste started to suck (probably the HFCS). I switched to Diet Coke thinking I was doing a better thing for my body (less calories) and there was almost no aftertaste. Smart guy was I, eh?
Well I drank the shit out of DC for years. I also found out it went really well with Crown Royal. Don't give me any crap about ruining fine liquor with mix...it made the expensive shit last longer. I then got even smarter(?) and starting mixing it with the very sophisticated Caffeine-Free Diet Coke.
Then I pretty much stopped drinking all of it all together. Now if I have 2 sodas a month it's a heavy month. Water is the answer, folks. After all, your body needs it and could care less about the soda. Enough of my personal life.
What gets me is the amount of information out there decrying the obesity, ADHD, Alzheimers, and a host of other diseases...not the LEAST of which is cardovascular disease being exacerbated, if not caused, by the soda industry.
We should all know by now that most of the shit you eat will fuck you up. There, it's out there and in your face.
Why?
Here's how the Coca-Cola company has fared in the "recession":
News Release
THE COCA-COLA COMPANY 2009 FOURTH QUARTER AND FULL YEAR RESULTS
Today, our Company reports continued worldwide unit case volume growth in 2009, which drove share gains in sparkling, still and total nonalcoholic ready-to-drink beverages for the year, and full year profit growth in line with our long-term target.
Strong worldwide unit case volume growth of 5 percent in the quarter and 3 percent for the full year, in line with our long-term volume target, and driven by international volume growth of 6 percent in the quarter and 4 percent for the full year.
Fourth quarter reported EPS was $0.66, up 53 percent, with comparable EPS up 3 percent to $0.66. Full year reported EPS was $2.93, up 18 percent, while comparable EPS was down 3 percent to $3.06 reflecting a negative currency impact.
Reported operating income increased 4 percent in the quarter, and decreased 3 percent for the full year. Comparable currency neutral operating income was even for the quarter, and grew 7 percent for the full year, in line with our long-term target.
Strong cash flow generation continued, with full year cash from operations up 8 percent to $8.2 billion.
Global nonalcoholic ready-to-drink beverage volume and value share gains continued for the tenth consecutive quarter.
Not too shabby...
Now here are some sites to entertain and educate you in the basic issues with Diet Coke and most soft drinks in general:
The Cardiovascular Disease aspect, and I quote:
"Drinking one or more carbonated beverages per day may increase your risk of developing cardiovascular disease", according to a new study published in
circulation, the Journal of the American Heart Association.
People who consumed one or more sodas daily were 48% more likely to have metabolic syndrome than those who consumed less. Metabolic syndrome is the
name given to a series of linked symptoms that are correlated with a higher risk of cardiovascular disease.
circulation, the Journal of the American Heart Association.
People who consumed one or more sodas daily were 48% more likely to have metabolic syndrome than those who consumed less. Metabolic syndrome is the
name given to a series of linked symptoms that are correlated with a higher risk of cardiovascular disease.
The Aspartame angle
The Phosphate point, and I quote:
William Duffy
The doctor speaking in these dialogs is, Dr. McCay, the nutritionist at theNaval Medical Research Institute.
"I was amazed to learn," he testified, "that the beverage contained substantial amounts of phosphoric acid. . . . At the Naval Medical Research Institute, we put human teeth in a cola beverage and found they softened and started to dissolve within a short period. The acidity of cola beverages ...is about the same as vinegar. The sugar content masks the acidity, and children little realize they are drinking this strange mixture of phosphoric acid, sugar, caffeine, coloring, and flavoring matter."
I had to include this site on the issue of acidity just because it has a cool classroom video of what is left when acid dissolves the aluminum can.
And last but not least the highly controversial topic of of high fructose corn syrup (the deadly HFCS debate). This site is from the Corn Refiners. Guess which point of view they take? And here is the Wikipedia site denoting the controversy.
Here is HOW you can avoid HFCS if you are so inclined or your religion has an issue with corn (check it out).
And finally, WHY you should avoid HFCS, go Here.
Here's the bottom line...heart health and Diet Coke DO NOT go together. I don't care what arguments you make or believe. There is no good rationale for this promotion to even be taking place. How can the masses possibly fall for this?
Ya know the sad fact...Coke will sell more Diet Coke because of this. This is the true sign of the Apocalypse.
Fuck it...I'm going to have my monthly Dr. Pepper.
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