Todays Apocalypse Sign: Taco Bell Drive-Thru Diet

Well it finally happened...and I am quite frankly shocked at how long it took TO happen. Someone finally challenged Subway's supremacy at healthy fast food. This as we all know is a huge, I mean H U G E oxymoron. There has not been anything healthy about fast food since the first fry hit the hot grease back in the fifties.


Subway has been the exception to your typical fast food fare. For several reasons it just looked healthier than anything else out there.


Nothing fried, broiled, artificialized* (I mean come on, burger places used a product called "cheese food" when I worked there years ago) and most importantly of all... you could SEE everything that was being put on your sub two feet a way.


This was revolutionary for fast food.


Now I am sure the food is as processed as it can be. I doubt seriously the chicken products are free-range, the lettuce, tomatoes and other veggies are not organically grown, and the other meats are probably chock full of preservatives, but Subway just LOOKED healthier. And compared to everything else, it may be. So the move to capitalizing on the whole Jared weight-loss thing was marketing genius...and look how long it has gone on and no one else stepped up to knock Subway off the top of the "health heap".


That is until of all places, Taco Bell enters the fray. (Remember the outcry from the health industry when Kentucky Fried Chicken tried to claim THEY were a healthy food choice...are you kidding me!) That's what I thought when I heard the name Taco Bell Drive-Thru Diet. Somebody had some balls.


I have to admit that I was so stunned the first time I saw the commercial I didn't even remember the name of the fast food chain promoting this "diet". Seriously...I told my wife I thought it was a commercial for Taco Cabana. I didn't even rewind the DVR to verify the name. That is how difficult it has been for me to accept that real money has been spent on this campaign by Taco Bell.

Healthy diet and Taco Bell in the same sentence??

I mean Taco Bell??? I remember how funny it was in the Sandra Bullock/Sly Stallone movie (Judge Dredd, I think) that Taco Bell was the only survivor of the "restaurant wars" and it was now THE place to dine. THAT, I remember...THAT, was funny, ya know because it was very much a satire on the whole fast food thing.

Now here we have the gutsiest marketing move ever in the fast food industry...Taco Bell helped Christine (who is smokin' hot in her purple bikini) lose 54 pounds over 2 years eating this menu. I have to ask...if she was eating from this menu for two years and I just heard about the menu a couple weeks ago...where has Taco Bell been hiding this menu? In a Muchaco?? Gordito? Where?

After you visit the site, look at the photo gallery, and watch the video, ask yourself a few questions...1) does that before picture and her current picture even look like the same person? (and she dropped a quarter of her weight loss in her boobs I think); 2) is the diet based on eating just ONE of these items? if so, will one item satisfy an average non-bulemic person?; 3) is it just me or did the guy driving through the drive-thru in the video also get a sugar laden large soft drink with his Fresco food?; 4) if Christine's calorie intake as they say was around 1700 to 1800 per day prior to this "diet" how did she get as big in her "before" picture? That is not many calories to begin with.

Obviously there are disclaimers all over the place on every page of this diet. The one that struck me the oddest is the "20 to 100 calories less than our normal menu item". No wonder it took two years.

Anyway, the site is offering a coupon for a free trial of an item on the menu, more marketing genius (odds are you will also buy the sugar laden drink to go with your free item). Soooooooo


I am going to take the test. Years ago I ate at Taco Bell fairly regularly so I think I can still give a fairly honest comparison to their regular menu.


I'd also like to invite follow blogger Jenn who has an affinity for Taco Bell to also take the test. After all two opinions are at least...well...two opinions. And she has been hugely successful in losing 57 pounds since July of last year...unbelieveable! Oh, and she looks really hot! Check out her blog, she is really good with it.



















My dinner tonight and The Taco Bell coupon for the free Fresco


It was so difficult to print the coupon off of my computer I had time to go make my own chicken and cheese burrito thingy.

After I try the free Fresco Taco I will report back on my thoughts...

Until then for whom the Bell tolls...Hemingway, Metallica, and now the Drive-Thru Diet...

God I miss the Taco Bell chihuahua

Rock on and drive through!

*if this aint a real word then its mine!!